Our seminars
Use of powerful communication tools
July 25, 2025
10:00 – 14:00
Christian Albrecht
Communication Nuremberg Airport
In the digital world, the use of communication tools is becoming increasingly important for the communication departments of companies and organizations. With the help of artificial intelligence, these tools can help to make work processes more efficient and improve communication. In this training course, speaker Christian Albrecht will show you which digital tools are available and how you can use them optimally to benefit from the advantages of AI in the field of communication.
Finally prove the success of communication and optimize operational communication work
September 03, 2025
December 02, 2025
10:00 – 16:00
Jörg Forthmann
Managing Director IMWF
Media analysis has evolved considerably in recent months. You will learn how you can quickly introduce the new media analysis tools into your company and bring yourself up to date.
Performance Communications - What communication can learn from marketing and management.
June 05, 2025
09:00 – 17:00
Jens Christmann
Christmann Performance Communications
Performance Communications offers a new and data-based approach to strategically aligning and operationally optimizing corporate communications. This makes it more results-oriented and dynamic – which creates a higher and internally clearly demonstrable return on investment for the company. The seminar provides a practical demonstration of how communication measures can be translated into business cases and synergies created. AI-supported performance marketing methods are used for operational implementation, which significantly increase impact and efficiency – typically with two to three-digit improvements in results. Using concrete examples and practical exercises, participants develop a performance plan that can be put directly into practice.ed prompts and explore the most important tips & tricks for dealing with generative AI.
Strategically manage and evaluate communication - demonstrate added value
July 30, 2025
09:00 – 13:00
Dr. Reimer Stobbe
Freelance lecturer/author/consultant Strategic communication controlling
Strategic communication controlling is a management function. On the basis of the fundamentals of corporate management, controlling, it is possible to demonstrate the added value of communication. To do this, it is important to know the strategic role of communication in the company and to measure and control the performance contribution accordingly. The background to this is stakeholder management. Through the correct application of suitable management tools, the performance level of communication can be linked in stages with reputation management. This puts all the control levers in the hands of the communicator. It is advantageous to have previously attended the seminar “Managing the success of communication”. The seminar “Analytics Engineering in Communication” offers in-depth knowledge of analytics and data. The three seminars, Strategy, Success Management and Analytics, together provide the necessary knowledge of an expert in communication controlling.
Managing the success of communication
May 22, 2025
09:00 – 13:00
Dr. Reimer Stobbe
Freelance lecturer/author/consultant Strategic communication controlling
Proving the success and impact of corporate communications is a challenge that requires expertise. The prerequisite is timely planning with goals and measuring where it makes sense – with suitable metrics. In the digital world, this includes integrating, organizing and harnessing a great deal of data. All of this requires a sustainable and methodically consistent approach. The DPRG/ICV impact level model serves as a common standard for this. It answers the question of success step by step. It is also advantageous to attend the seminar “Strategically managing and evaluating communication – demonstrating added value”. The seminar “Analytics Engineering in Communication” offers an in-depth look at analytics and data. The three seminars, Strategy, Performance Management and Analytics, together provide the necessary knowledge of an expert in communication controlling.
Analytics engineering in communication
May 19, 2025
09:00 – 13:00
Patrik Götz
Senior Consultant for Digital Analytics & BI at netzeffekt GmbH
Setting up a data hub for communication measurement is a challenging task that requires strategic thinking and technical expertise. This requires a structured approach: from defining relevant metrics and dimensions to linking them in databases and providing the data in dashboards. The aim is to make data efficiently usable and enable well-founded decisions. Another focus is on getting stakeholders to use these data products in a targeted manner – a challenge that requires communication and change management. It is also advantageous to attend the seminars “Managing and evaluating communication strategically – demonstrating added value” and “Managing the success of communication”. The three seminars, Strategy, Performance Management and Analytics, together provide the necessary knowledge of an expert in communication controlling.
Image generation with AI in corporate communications
Dates on request.
10:00 – 12:00 a.m.
Christof Schmid
Hi Story Consulting
Generative AI has become an integral part of communication work. The right AI tools will speed up your content workflow enormously. In this workshop, you will learn how to successfully generate images and illustrations with AI tools in corporate communications.
How can a stakeholder journey be set up in a meaningful way?
Dates on request.
10:00 – 13:00
Klaus Treichel
Communications consulting
The stakeholder journey describes how the complex relationship between a company and its stakeholders can develop – if communication measures in the digital space are planned skillfully. The aim must be to increasingly activate the stakeholder over time as part of communication campaigns. Initially, the aim is to make the stakeholder aware of a position or a product. But the journey continues and after “attention”, the stages of “interest”, “impact” and “connection” follow.
AR, VR and mixed reality in corporate communications
Dates on request.
10:00 – 12:00 a.m.
Christof Schmid
Hi Story Consulting
With the introduction of Apple’s Vision Pro mixed reality glasses, the topic of AR, VR and metaverse has picked up speed again. Apple’s market entry shows that this is more than just a trend. Spatial computing and mixed reality are the technologies of the future and will massively change the way we communicate.
Prompting for beginners
In-house appointments on request.
Christina Rettig
Head of Strategic Marketing & Communications at SCHOTT AG
The sheer power of language models such as ChatGPT promises great potential for use in communication departments. But many communication managers wonder how to approach it and why the results often fall short of their expectations. So what to do? Together, we will take a look at guided prompts and explore the most important tips and tricks for dealing with generative AI.
Digital Newsroom
Dates on request.
Thomas Mickeleit
Head of AG CommTech and founder of KommunikationNeuDenken
The newsroom continues to be the preferred organizational model forcommunications departments. And rightly so, because the explosion of communication channels and content requires a process that can play out content across content to owned, earned and paid media across all functions. Over a third of all communication departments in Germany have already have already introduced such a model. With the grAccording to the CommTech Index Report, this figure is as high as 56% for large companies. But 8% say they have failed to introduce the newsroom model and have abandoned it. With the right approach, failure can be avoided and communication can be made more efficient and successful. successfully.
