Materials of the CommTech Academy Summer School 2024

The first CommTech Academy Summer School at Audi in Ingolstadt offered a series of inspiring presentations and workshops on the digitalization of the communications industry. We are happy to make individual presentations by our speakers available here. Whether you attended in person or were unable to attend – the materials offer an insight into the topics of the Summer School 2024.

ChatGPT-Power Develop personas for
more successful communication

Sarah-Yasmin Hennessen

Download



    I have masses of data
    – what now

    Justus Becker

    Download



      Demonstrate the added value of the comms department for the company

      Dr. Reimer Stobbe

      Download



        Process automation in
        corporate communications

        Thomas Mickeleit

        Download



          Building a meaningful stakeholder journey

          Klaus Treichel

          Download



            Recognizing the trends of tomorrow –
            CommTech and data for success

            Andree Blumhoff and Oliver Heyden

            Download



              Learning from marketing Using the stakeholder journey
              for effective communication in dialog

              Julian Pinnig and Antonia Benz

              Download



                How Körber measures the success of
                brand and
                communication work

                Lena Wouters

                Download



                  From KPI soup to target setting Our
                  journey towards a data-driven organization

                  Lynette Jackson

                  Download



                    Machine intelligence and
                    the human monopoly

                    Reinhard Karger

                    Download



                      The key to effective
                      implementation of a content strategy

                      Michael Schmitz

                      Download



                        CommTech as change
                        Tips from the field

                        Christina Rettig and Oliver Lönker

                        Download



                          Practical steps for
                          data-driven communication

                          Ricarda Heim

                          Download