The inspiring format takes place as an in-house event at your premises and provides you with the necessary tools for your first CommTech steps. In addition, you will learn about successful use cases and gain more clarity on how to start your individual digitalization project in the concluding Q&A session.
- Duration: 120 min + Q&A session
- Location: In-house at your location
- Costs: EUR 895,-
The in-house session will be held by Thomas Mickeleit and Christof Schmid. It is also available as an online meeting.
That's what it's all about:
- Why corporate communications needs to digitize and automate its processes
- What digital infrastructure communication teams need today
- The end of “one-size-fits-all”. How communication can learn from marketing to reach its stakeholders more efficiently and effectively
- What possibilities AI opens up for communication
- How communication teams in agile models work together better and with more fun
Christof Schmid
Christof Schmid (pictured left) managed communications for national and international companies for over 20 years. He was responsible for Twitter’s communications in Germany and worked closely with story brands such as Disney and Cirque du Soleil. As a speaker, consultant and author, he helps companies, entrepreneurs and managers to communicate in a modern way. Christof also heads the technology section of the CommTech working group and is co-author of the book “Success Factor CommTech”
Thomas Mickeleit (pictured right) is the founder of the consulting boutique KommunikationNeuDenken! which supports communications departments on their digitalization path, e.g. with the introduction of newsrooms. Previously, he was a member of the management team at Microsoft Germany for almost 15 years, where he was responsible for communications. Other positions included Volkswagen, IBM and Grundig. In 2021, he founded AG CommTech as an exchange platform for digital-savvy communicators. He is the editor of the standard work “Success Factor CommTech”.
Our speakers and lecturers
Leading industry representatives and opinion leaders guarantee a compact presentation and targeted communication of best practices, insights and first-hand learning.
Thomas Mickeleit
Rethink communication! Founder
- As Head of Communications at Microsoft Germany, has extensive practical experience in the digitalization of communications, especially in the development and operation of a digital newsroom
- Has many years of experience as an honorary professor and lecturer in communication science courses.
- Knows the challenges of communications departments from many years of consulting experience.
Klaus Treichel
Communications consultancyFounder
- Co-author of the chapter “CommTech: Increasing the impact of communication with the stakeholder journey” in the specialist book “Success factor CommTech”
- Has many years of management experience in corporate communications at international companies and has implemented newsroom concepts
- He covers a broad spectrum, from traditional press relations and digital communication to crisis communication and support for transformation and change processes.
Jorg Forthmann
IMWF Managing Director
- Jörg Forthmann (born 1968) is Managing Director of the IMWF Institute for Management and Economic Research and co-founder of AG CommTech, where he is jointly responsible for the impact measurement cluster.
- In this role, he has worked intensively over the last two years on the further development of media analysis tools – including the use of AI.
Christof Schmid
Hi Story Consulting
Founder & Speaker / Ltg. CommTech Academy
- Planned and implemented the digitalization of communications as Head of Communications at Twitter Germany
- Knows the challenges of communications departments from his many years of speaking and consulting experience for national and international companies
- Co-author of “Success Factor CommTech” (SpringerGabler, 2023)
Christian Albrecht
Communication Airport Nuremberg Management
- As Head of Communications at a medium-sized airport, he has relevant practical experience in (online) communications and is responsible for the technical and content-related further development of the digital platforms.
- Is a lecturer for online communication, online marketing and business administration in Germany and China.
- The focus is on digital and communication – using artificial intelligence tools on a daily basis.
Christina Rettig
Head of Strategic Marketing & Communications at SCHOTT AG
- Has worked in strategic communications for technology companies for 25 years.
- As Head of Strategic Marketing & Communications at SCHOTT AG, she is currently tasked with forming the strategic framework for the company’s integrated marketing and communications department. This also includes the question of what role artificial intelligence will play in the future.
- Prior to this, the business administration graduate and journalist worked in consulting for ten years.
- As a PhD student at the University of Antwerp, she is researching the technology acceptance of AI and cyber-physical systems in the pharmaceutical industry.
- She is involved in the steering committee of the CommTech working group on the topic of organization.
The CommTech Academy offers more
Webinars and virtual learning platform
Lectures and in-house workshops
Consulting / Sparring
Hackathons
CommTech quality knowledge
Our speakers are among the leading industry representatives and opinion leaders in the field of CommTech.
1
compact:
Clear preparation
2
specific:
Learnings from real implementers
3
practice-oriented:
Best practices and insights with practical relevance
Don't miss the boat now and continue to have problems like these:
- Too little knowledge
- Too much resource in daily business
- No time for strategy
- cumbersome processes
- No analysis and evaluation
- No reputation management
- No internal recognition for communication work
