{"id":13794,"date":"2024-12-19T10:21:18","date_gmt":"2024-12-19T09:21:18","guid":{"rendered":"https:\/\/www.commtech-academy.de\/in-house-commtech-starter\/"},"modified":"2025-01-06T19:26:49","modified_gmt":"2025-01-06T18:26:49","slug":"in-house-commtech-starter","status":"publish","type":"page","link":"https:\/\/www.commtech-academy.de\/en\/in-house-commtech-starter\/","title":{"rendered":"In-house CommTech Starter"},"content":{"rendered":"

[vc_row css=”.vc_custom_1734600028363{margin-top: -30px !important;}”][vc_column][vc_raw_html css=””]W3Jldl9zbGlkZXIgYWxpYXM9IkluaG91c2UtQ29tbVRlY2gtU3RhcnRlci0iXVsvcmV2X3NsaWRlcl0=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1734599001858{margin-top: -75px !important;padding-top: 81px !important;padding-bottom: 78px !important;background-color: #f2f2f2 !important;}” el_id=”About”][vc_column width=”2\/3″ offset=”vc_col-lg-7 vc_col-md-7″][vc_column_text css=””]The inspiring format takes place as an in-house event at your premises and provides you with the necessary tools for your first CommTech steps.<\/strong> In addition, you will learn about successful use cases and gain more clarity on how to start your individual digitalization project in the concluding Q&A session.<\/span>[\/vc_column_text][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”40″ xs_spacing=”40″][vc_column_text css=””]<\/p>\n

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  • Duration: 120 min + Q&A session<\/li>\n
  • Location: In-house at your location<\/li>\n
  • Costs: EUR 895,-<\/li>\n<\/ul>\n

    The in-house session will be held by Thomas Mickeleit and Christof Schmid. It is also available as an online meeting. <\/p>\n<\/blockquote>\n

    [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Interested? Write us an e-mail to: info@commtech-academy.de ” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” txt_align=”center” shape=”square” style=”custom” add_button=”right” btn_title=”Contact us now” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” css=”.vc_custom_1734598747576{margin-bottom: 0px !important;}” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:mailto%3Ainfo%40commtech-academy.de%3Fsubject%3DKontaktaufnahme%20CommTech%20Starter%20Inhouse%26amp%3Bbody%3DDear%20CommTech%20Academy%2C%20I%20am%20interested%20in%20an%20individual%20CommTech%20Starter%20Inhouse%20Session.%20Please%20get%20in%20touch%20with%20me.%20Best%20regards%20%20|title:Join%20in|target:_blank|” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” css=”.vc_custom_1688561861184{background-color: #274856 !important;}” el_class=”about-bg-right”][vc_column][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”10″ xs_spacing=”10″][vc_custom_heading text=”That's what it's all about:” font_container=”tag:h5|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1734598808735{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_row_inner css=”.vc_custom_1485525262482{margin-bottom: 30px !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n

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    • Why corporate communications needs to digitize and automate its processes<\/span><\/li>\n
    • What digital infrastructure communication teams need today<\/span><\/li>\n
    • The end of “one-size-fits-all”. How communication can learn from marketing to reach its stakeholders more efficiently and effectively <\/span><\/li>\n<\/ul>\n

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      • What possibilities AI opens up for communication<\/span><\/li>\n
      • How communication teams in agile models work together better and with more fun<\/span><\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1712156517387{padding-top: 44px !important;padding-bottom: 44px !important;}” el_id=”about-us”][vc_column][vc_tta_accordion color=”white” active_section=”1″][vc_tta_section title=”THE ACADEMY MANAGEMENT” tab_id=”1684478132228-4978b33f-7063″][vc_empty_space][vc_gallery images=”13681,13680″ onclick=””][vc_column_text css=””]<\/p>\n

        Christof Schmid <\/b><\/p>\n

        Christof Schmid (pictured left) managed communications for national and international companies for over 20 years. He was responsible for Twitter’s communications in Germany and worked closely with story brands such as Disney and Cirque du Soleil. As a speaker, consultant and author, he helps companies, entrepreneurs and managers to communicate in a modern way. Christof also heads the technology section of the CommTech working group and is co-author of the book \u201cSuccess Factor CommTech\u201d <\/p>\n

         <\/p>\n

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        Thomas Mickeleit<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

        Thomas Mickeleit (pictured right) is the founder of the consulting boutique KommunikationNeuDenken! which supports communications departments on their digitalization path, e.g. with the introduction of newsrooms. Previously, he was a member of the management team at Microsoft Germany for almost 15 years, where he was responsible for communications. Other positions included Volkswagen, IBM and Grundig. In 2021, he founded AG CommTech as an exchange platform for digital-savvy communicators. He is the editor of the standard work \u201cSuccess Factor CommTech\u201d. <\/p>\n

        [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Discover more seminars” h2_font_container=”tag:h2|font_size:24px|text_align:left|color:%23009535|line_height:24px” h2_use_theme_fonts=”yes” txt_align=”center” shape=”square” style=”custom” add_button=”right” btn_title=”All seminars” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” css=”.vc_custom_1716369775412{margin-bottom: 0px !important;}” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:https%3A%2F%2Fwww.media-workshop.de%2Fcommtech%2F|target:_blank|” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1684480062151{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_custom_heading text=”Our speakers and lecturers” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1711478823890{margin-top: 50px !important;margin-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1732205428345{margin-bottom: 35px !important;}”]Leading industry representatives and opinion leaders guarantee a compact presentation and targeted communication of best practices, insights and first-hand learning. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1684480066208{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}”][vc_column width=”1\/3″][vc_single_image image=”13680″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

        Thomas Mickeleit<\/strong><\/p>\n

        Rethink communication! Founder <\/span><\/p>\n

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        • As Head of Communications at Microsoft Germany, has extensive practical experience in the digitalization of communications, especially in the development and operation of a digital newsroom<\/li>\n
        • Has many years of experience as an honorary professor and lecturer in communication science courses.<\/li>\n
        • Knows the challenges of communications departments from many years of consulting experience.<\/li>\n<\/ul>\n

          [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”13686″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

          Klaus Treichel<\/strong><\/p>\n

          Communications consultancy<\/span>Founder<\/span><\/p>\n

          [\/vc_column_text][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”infos” tab_id=”1716545166098-af73478e-8711″][vc_column_text css=””]<\/p>\n

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          • Co-author of the chapter “CommTech: Increasing the impact of communication with the stakeholder journey” in the specialist book “Success factor CommTech”<\/li>\n
          • Has many years of management experience in corporate communications at international companies and has implemented newsroom concepts<\/li>\n
          • He covers a broad spectrum, from traditional press relations and digital communication to crisis communication and support for transformation and change processes.<\/li>\n<\/ul>\n

            [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”13685″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

            Jorg Forthmann<\/strong><\/p>\n

            IMWF Managing Director<\/span><\/p>\n

            [\/vc_column_text][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”infos” tab_id=”1716544782329-a1db9ee9-83ac”][vc_column_text css=””]<\/p>\n

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            • J\u00f6rg Forthmann (born 1968) is Managing Director of the IMWF Institute for Management and Economic Research and co-founder of AG CommTech, where he is jointly responsible for the impact measurement cluster.<\/li>\n
            • In this role, he has worked intensively over the last two years on the further development of media analysis tools – including the use of AI.<\/li>\n<\/ul>\n

              [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1684480066208{padding-bottom: 35px !important;background-color: #f2f2f2 !important;}”][vc_column width=”1\/3″][vc_single_image image=”13681″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

              Christof Schmid <\/strong><\/p>\n

              Hi Story Consulting<\/span>
              \nFounder & Speaker \/ Ltg. CommTech Academy <\/span><\/p>\n

              [\/vc_column_text][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”infos” tab_id=”1716545480370-c8e8f5f4-90c5″][vc_column_text css=””]<\/p>\n

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              • Planned and implemented the digitalization of communications as Head of Communications at Twitter Germany<\/li>\n
              • Knows the challenges of communications departments from his many years of speaking and consulting experience for national and international companies<\/li>\n
              • Co-author of “Success Factor CommTech” (SpringerGabler, 2023)<\/li>\n<\/ul>\n

                [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”13683″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

                Christian Albrecht <\/strong><\/p>\n

                Communication Airport Nuremberg Management<\/span><\/p>\n

                [\/vc_column_text][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”infos” tab_id=”1722507437532-363fa812-c4ab”][vc_column_text css=””]<\/p>\n

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                • As Head of Communications at a medium-sized airport, he has relevant practical experience in (online) communications and is responsible for the technical and content-related further development of the digital platforms.<\/li>\n
                • Is a lecturer for online communication, online marketing and business administration in Germany and China.<\/li>\n
                • The focus is on digital and communication – using artificial intelligence tools on a daily basis.<\/li>\n<\/ul>\n

                  [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”13682″ alignment=”center” style=”vc_box_circle” onclick=”zoom” css_animation=”none” css=””][vc_column_text css=””]<\/p>\n

                  Christina Rettig<\/strong><\/p>\n

                  Head of Strategic Marketing & Communications at SCHOTT AG<\/span><\/p>\n

                  [\/vc_column_text][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”infos” tab_id=”1722860818148-c16f351e-20e0″][vc_column_text css=””]<\/p>\n

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                  • Has worked in strategic communications for technology companies for 25 years.<\/li>\n
                  • As Head of Strategic Marketing & Communications at SCHOTT AG, she is currently tasked with forming the strategic framework for the company’s integrated marketing and communications department. This also includes the question of what role artificial intelligence will play in the future. <\/li>\n
                  • Prior to this, the business administration graduate and journalist worked in consulting for ten years.<\/li>\n
                  • As a PhD student at the University of Antwerp, she is researching the technology acceptance of AI and cyber-physical systems in the pharmaceutical industry.<\/li>\n
                  • She is involved in the steering committee of the CommTech working group on the topic of organization.<\/li>\n<\/ul>\n

                    [\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing sm_spacing=”10″ xs_spacing=”10″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_id=”interest group”][vc_column][vc_custom_heading text=”The CommTech Academy offers more” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1711479728799{margin-top: 50px !important;margin-bottom: 30px !important;}” el_id=”arbeitsweise”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1712749991615{margin-top: 25px !important;margin-bottom: 50px !important;}”][vc_column width=”1\/4″][vc_single_image image=”13690″ img_size=”65×65″ alignment=”center” css=””][vc_column_text css=””]<\/p>\n

                    Webinars and virtual learning platform<\/p>\n

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                    Lectures and in-house workshops<\/p>\n

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                    Consulting \/ Sparring<\/p>\n

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                    Hackathons<\/p>\n

                    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color”][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_cta h2=”Are you interested in an in-house seminar, keynote speech or 1:1 consultation?” h2_font_container=”tag:h2|font_size:20px|text_align:left|color:%23ffffff|line_height:24px” h2_use_theme_fonts=”yes” txt_align=”center” shape=”square” style=”custom” add_button=”right” btn_title=”Contact us now” btn_style=”flat” btn_color=”theme_style_5″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”stm-popup-close” css=”.vc_custom_1711537515832{margin-bottom: 0px !important;}” particles=”yes” use_custom_fonts_h2=”true” btn_add_icon=”true” btn_link=”url:mailto%3Ainfo%40commtech-academy.de%3Fsubject%3DKontaktaufnahme%20CommTech%26amp%3Bbody%3DDear%20CommTech%20Academy%2C%20I%20am%20interested%20in%20an%20individual%20CommTech%20training%20course.%20Please%20get%20in%20touch%20with%20me.%20Best%20regards%20%20|title:Join%20in|target:_blank|” custom_background=”#009535″ custom_text=”#274856″ el_class=”third_bg_color”][\/vc_cta][stm_spacing lg_spacing=”1″ md_spacing=”1″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” css=”.vc_custom_1686836372715{background-color: #f2f2f2 !important;}” el_class=”about-bg-right” el_id=”interest group”][vc_column][stm_spacing lg_spacing=”50″ md_spacing=”50″ sm_spacing=”10″ xs_spacing=”10″][vc_custom_heading text=”CommTech quality knowledge” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1712157599313{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1732205548926{margin-bottom: 22px !important;}”]<\/p>\n

                    Our speakers are among the leading industry representatives and opinion leaders in the field of CommTech.<\/p>\n

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                    1<\/strong><\/h2>\n

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                    compact:<\/h4>\n

                    Clear preparation<\/p>\n

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                    2<\/strong><\/h2>\n

                    [\/vc_column_text][vc_column_text css=””]<\/p>\n

                    specific:<\/h4>\n

                    Learnings from real implementers<\/p>\n

                    [\/vc_column_text][stm_spacing lg_spacing=”30px” md_spacing=”30px” sm_spacing=”30px” xs_spacing=”30px”][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1712157715278{background-color: #ffffff !important;}”][stm_spacing lg_spacing=”30px” md_spacing=”30px” sm_spacing=”30px” xs_spacing=”30px”][vc_column_text css=””]<\/p>\n

                    3<\/strong><\/h2>\n

                    [\/vc_column_text][vc_column_text css=””]<\/p>\n

                    practice-oriented:<\/h4>\n

                    Best practices and insights with practical relevance<\/p>\n

                    [\/vc_column_text][stm_spacing lg_spacing=”30px” md_spacing=”30px” sm_spacing=”30px” xs_spacing=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” css=”.vc_custom_1688561861184{background-color: #274856 !important;}” el_class=”about-bg-right”][vc_column][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”10″ xs_spacing=”10″][vc_custom_heading text=”Don't miss the boat now and continue to have problems like these:” font_container=”tag:h5|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1711537614418{margin-top: 50px !important;margin-bottom: 25px !important;}”][vc_row_inner css=”.vc_custom_1485525262482{margin-bottom: 30px !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n

                      \n
                    • Too little knowledge<\/span><\/li>\n
                    • Too much resource in daily business<\/span><\/li>\n
                    • No time for strategy<\/span><\/li>\n
                    • cumbersome processes <\/span><\/li>\n<\/ul>\n

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                      • No analysis and evaluation<\/span><\/li>\n
                      • No reputation management<\/span><\/li>\n
                      • No internal recognition for communication work <\/span><\/li>\n<\/ul>\n

                        [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1734599321856{margin-bottom: -70px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;}”][vc_column][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”40″ xs_spacing=”40″][vc_column_text css=”.vc_custom_1732205603133{margin-bottom: 25px !important;}” el_class=”under_none”]<\/p>\n

                        Start your CommTech Journey now<\/h3>\n

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                        [vc_row css=”.vc_custom_1734600028363{margin-top: -30px !important;}”][vc_column][vc_raw_html css=””]W3Jldl9zbGlkZXIgYWxpYXM9IkluaG91c2UtQ29tbVRlY2gtU3RhcnRlci0iXVsvcmV2X3NsaWRlcl0=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1734599001858{margin-top: -75px !important;padding-top: 81px !important;padding-bottom: 78px !important;background-color: #f2f2f2 !important;}” el_id=”About”][vc_column width=”2\/3″ offset=”vc_col-lg-7 vc_col-md-7″][vc_column_text css=””]The inspiring format takes place as an in-house event at your premises and provides you with the necessary tools for your first CommTech steps. In addition, you will learn about successful use cases and gain more<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13794","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/pages\/13794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/comments?post=13794"}],"version-history":[{"count":3,"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/pages\/13794\/revisions"}],"predecessor-version":[{"id":13797,"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/pages\/13794\/revisions\/13797"}],"wp:attachment":[{"href":"https:\/\/www.commtech-academy.de\/en\/wp-json\/wp\/v2\/media?parent=13794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}